Secret Formula: How Brilliant Marketing and Relentless Salemanship Made Coca-Cola the Best-Known Product in the World
NY: HarperCollins, 1994. Hardcover. First Edition. xiii, 476pp+ index. Very good hardback in a very good dustjacket. Inscribed and signed by Allen to author Terry Kay on the half title page. Very good. Item #48592
ISBN: 0887306721
Price: $25.00
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